Fundraising and educational material for Macmillan Cancer Support

In 2014 I was contacted by Macmillan Cancer Support, one of the largest British charities who provide specialist health care, information and financial support to people affected by cancer.

They invited me to become one of their few designers based in Scotland and over the past three years together we’ve created a wide variety of materials to support both their fundraising efforts and community and professional education programs across the country.

Logo for Macmillan Cancer Support

Fundraising and educational material for Macmillan Cancer Support

In 2014 I was contacted by Macmillan Cancer Support, one of the largest British charities who provide specialist health care, information and financial support to people affected by cancer.

They invited me to become one of their few designers based in Scotland and over the past three years together we’ve created a wide variety of materials to support both their fundraising efforts and community and professional education programs across the country.

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Campaign leaflet for the 'Not Alone in Edinburgh' campaign

‘Not Alone’ Campaign

The first project I worked on was to devise a visual campaign to drive donations towards a funding drive specific to the city of Edinburgh, that would provide financial support for the development of facilities and community programmes catering to the local region.

After a period of research and creative brainstorming I presented what would become the core concept for the ‘Not Alone Edinburgh’ campaign: a series of striking images depicting famous landmarks around the city which are typically crowded, but now feature only a single figure. Those pictured would be a series of real people who have sought support from Macmillan Cancer Support’s services in Edinburgh. This stark and unnatural contrast hopefully highlights the potential isolation that those affected by cancer can feel, whilst making the campaign unique to Edinburgh and appealing to residents who care about the level of care in their city.

Working with award-winning photographer Jeremy Sutton-Hibbert I directed the shoots around Edinburgh, ending up with a fantastic series of photographs in which, with some precise photo manipulation in Adobe Photoshop, I was able to remove the crowds present during the shoot and create the starkly empty final images.

As this campaign would appear throughout the city, using locations very familiar to many of those viewing the campaign would hopefully create an eye-catching and memorable reminder that, even in the largest cities, cancer support services can still rely on public funding to provide the care that people deserve.

The campaign was ultimately rolled out across a variety of media including physical handouts, newspaper advertisements and digital displays in Waverley Train Station.

‘Not Alone’ Campaign

The first project I worked on was to devise a visual campaign to drive donations towards a funding drive specific to the city of Edinburgh, that would provide financial support for the development of facilities and community programmes catering to the local region.

After a period of research and creative brainstorming I presented what would become the core concept for the ‘Not Alone Edinburgh’ campaign: a series of striking images depicting famous landmarks around the city which are typically crowded, but now feature only a single figure. Those pictured would be a series of real people who have sought support from Macmillan Cancer Support’s services in Edinburgh. This stark and unnatural contrast hopefully highlights the potential isolation that those affected by cancer can feel, whilst making the campaign unique to Edinburgh and appealing to residents who care about the level of care in their city.

Working with award-winning photographer Jeremy Sutton-Hibbert I directed the shoots around Edinburgh, ending up with a fantastic series of photographs in which, with some precise photo manipulation in Adobe Photoshop, I was able to remove the crowds present during the shoot and create the starkly empty final images.

As this campaign would appear throughout the city, using locations very familiar to many of those viewing the campaign would hopefully create an eye-catching and memorable reminder that, even in the largest cities, cancer support services can still rely on public funding to provide the care that people deserve.

The campaign was ultimately rolled out across a variety of media including physical handouts, newspaper advertisements and digital displays in Waverley Train Station.

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A woman stands alone on the Royal Mile in Edinburgh
A woman stands alone in Princes Street Gardens in Edinburgh
A man stands alone outside the National Galleries in Edinburgh
A man stands alone on Calton Hill in Edinburgh
A woman stands alone in front of the Scotts Monument in Edinburgh
A newspaper advert for the 'Not Alone in Edinburgh' campaign
A digital billboard for the 'Not Alone in Edinburgh' campaign in Waverley train station

‘Move More’ Exercise Cards

Leading a physically active lifestyle both during and after cancer is linked to an improvement in many of the adverse effects of cancer and its treatments. To support the ‘Move More’ campaign, encouraging those who have, or are going through, cancer treatment to stay physically active and healthy, I was asked to create a series of portable, durable quick reference cards to accompany their educational material and help instructors explain the movements to patients in classes and for the patients to reference whilst practising at home.

The development of the cards involved the creation of a series of activity diagrams depicting the movements performed during the exercises that needed to be clear and comprehensive as many of the actions required multiple different movements in succession. A final format for the cards that was durable and attractive was important and the cards were also made available organised on a ring to keep them together whilst on the move.

‘Move More’ Exercise Cards

Leading a physically active lifestyle both during and after cancer is linked to an improvement in many of the adverse effects of cancer and its treatments. To support the ‘Move More’ campaign, encouraging those who have, or are going through, cancer treatment to stay physically active and healthy, I was asked to create a series of portable, durable quick reference cards to accompany their educational material and help instructors explain the movements to patients in classes and for the patients to reference whilst practising at home.

The development of the cards involved the creation of a series of activity diagrams depicting the movements performed during the exercises that needed to be clear and comprehensive as many of the actions required multiple different movements in succession. A final format for the cards that was durable and attractive was important and the cards were also made available organised on a ring to keep them together whilst on the move.

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A pile of 'Move More' exercise cards
A spread of 'Move More' exercise cards

Glasgow Libraries Service

Glasgow Libraries are working with Macmillan Cancer Support to provide information & support ​services in the city of Glasgow. The partnership now operates in 33 libraries and 2 leisure centres across the city, providing anyone affected by cancer with information, emotional support and access to other services including complementary therapies, counselling and benefits advice.

During the roll out of the service I was tasked with creating a series of prominent but attractive display pieces to raise awareness of the program and supporting educational material to explain the various benefits of the services available at participating locations.

Glasgow Libraries Service

Glasgow Libraries are working with Macmillan Cancer Support to provide information & support ​services in the city of Glasgow. The partnership now operates in 33 libraries and 2 leisure centres across the city, providing anyone affected by cancer with information, emotional support and access to other services including complementary therapies, counselling and benefits advice.

During the roll out of the service I was tasked with creating a series of prominent but attractive display pieces to raise awareness of the program and supporting educational material to explain the various benefits of the services available at participating locations.

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A selection of educational material for the Glasgow libraries service
A wall canvas for the Glasgow Libraries service
A rollup banner for the Glasgow Libraries service