About

I’m a graphic and motion designer specialising in exhibition design for the heritage and cultural sectors, with over a decade of experience delivering permanent and travelling exhibitions across the UK and Australia.

I work closely with exhibition designers, interpretation teams and museum curators to bring stories to life through visual identities, interpretive graphics and animation. I specialise in translating complex historical, scientific, and cultural narratives into clear, engaging experiences, from the gallery floor through to digital and promotional contexts.

services

Exhibition branding

Exhibition branding gives an exhibition a clear and consistent visual identity, helping visitors recognise the exhibition, find their way through it, and understand how different elements relate to each other. A well-considered brand also allows an exhibition to be promoted, updated, or toured without losing its character.

Exhibition logos and visual identities

Colour palettes and typographic hierarchies

Graphic standards for panels, labels, and wayfinding

Brand guidelines for touring or multi-site exhibitions

2D interpretation

2D interpretation aims to present information clearly and accessibly within gallery spaces. Thoughtful layout, text hierarchy, and pacing can support both quick engagement and longer reading, helping visitors understand content without overwhelming them.

Interpretation panels and wall text

Object labels and extended captions

Timelines, maps, and diagrams

Orientation and wayfinding graphics

Publications & marketing materials

Publications and marketing materials can extend the exhibition beyond the gallery. These materials reinforce the exhibition’s visual language while providing take-home references, learning resources, and promotional content for visitors, educators, and wider audiences.

Exhibition catalogues and guides

Posters, flyers, and promotional print

Education and learning resources

Presentation material for media and stakeholders

Motion graphics & animation

Motion graphics and animation help communicate ideas in an immediate and engaging way. Used for screens, digital interactives, and online platforms, animation can often help explain complex processes, historical timelines and change in a clear and engaging way, while remaining visually aligned with the exhibition as a whole.

Animated explainers

Living diagrams, maps, and timelines

Marketing loops for circulation spaces

Content for websites and social media

Intepretive illustration

Interpretive illustration visualises ideas, systems, and histories where photography is limited or unavailable. Illustration can aid clarity, reconstruction, and storytelling, helping visitors understand complex or unseen subjects across interpretive and educational contexts.

Illustrations for panels and publications

Cutaway and step-by-step drawings

Historical visualisations

Scientific and technical illustrations

SELECTED CLIENTS

Get in touch

Whether you’re at an early concept stage or ready to proceed, if you're interested in working together please don't hesitate to get in touch.

(+61) 0403 543 966
A photographic portrait of graphic and motion designer David MacKenzie against a painted backgroundA photographic portrait of graphic and motion designer David MacKenzie against a painted background